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Why Use Social Media to Market Your Business
Posted in: Blog, Social Media Marketing by Althea Tan
You might wonder why you should go to the trouble of visiting different social media websites, filling out almost-repetitive registration forms and profile information and creating user home pages. You probably already have your own website, right? You have an email address. Your business cards include your email address and website URL. You have a physical network of people to whom you can get the word out. Why bother with social media at all?
With the Internet so expansive, your website is still a very small needle in a humongous haystack of online content. Sure, you might have heard about search engine optimization (SEO) and have included a few important keywords on your site. But unless you know how to employ hardcore SEO techniques, you probably haven’t moved up on the list of the popular search engines such as Google, Yahoo! and Bing, and your business cards only go as far as you’re able to hand them out.
Top goals of social media marketing
With social media websites you can spread the word about your business much more effectively than any flyer or business card can. Top goals you can achieve by employing social media marketing for your website include the following:
Website traffic and user behavior
You can use social media sites to search for your target market demographic. Not all social media sites will have the people you want to target as potential customers. For example, although MySpace may have more members compared to Facebook, you’d likely find more homebuyers on the latter. You can also use social media sites to get information about which websites your target demographic visits more often.
Conversion and sales tracking
When more people go to your site from your social media profile, you can convert some of the traffic you gain into sales. As your profile grows more popular, you can expect more people to visit your business site and convert more click traffic into actual sales for your business.
Page views and ad exposure
Putting interesting and useful content on your profile page encourages people to look at it. Increasing page views of your profile improve the chances more people will go to your business website to learn more about what you do. You can also arrange with some social media sites to buy ad space featuring your business.
Growing brand awareness
A soft value you can’t measure directly, things like being active and linking with more people on social media sites as well as mentioning your business at the appropriate moments and in the appropriate places can help increase recall of your personal or company brand.
Creating a positive brand value and keeping it there
Anything you put on your profile page remains available for everyone to see for as long as you keep it there. Likewise, comments or messages for you left by people expressing their satisfaction with your work or business will stay viewable as well. You can establish yourself as an expert in your niche, and positive feedback from other members of the social network will serve as proof.
Business development and broader customer reach
Social media sites create both broad and niche online communities. By socially interacting with other members of the community, you can reach more potential clients and customers.