Video is becoming more and more popular every year, and if you haven’t utilized video marketing yet to market your business, it’s time to do it. It doesn’t have to be expensive: you can use your laptop’s built-in web cam or your digital camera and start talking about your business, your products, or your services. Informative and funny videos usually draw the most traffic, so you may want to focus on tips and how-tos. Once done, post your video on video sharing sites like YouTube. You can then embed you video on your website, bookmark, “tweet”, or share it on your Facebook.

For you target customers to find your videos, you need to optimize it using your target keywords.

1. Place your target keywords in the metadata of a video. Metadata is descriptive text that contains keywords that you can place in the HTML of your video file. Use this to describe what your video is about. It is also a way to give search engine spiders the reason to rank your video.

2. Place your keywords in your video file name. Keep your keyword relevant and the same as what’s in your metadata.

3. Upload your video on YouTube. YouTube is a search engine on its own and since Google owns it, YouTube videos always come up on Google results.

4. Put your website link in your video – Since your main goal is to drive traffic to your website, your business will definitely benefit from it when your video goes viral.

5. Utilize the description box to describe what the video is about – Remember to put your hyperlinked keywords in the description. Include a link back to your website as well.